I love kids. And pets.
Turns out, you do, too.
You kind of adore them. Just look at how your Facebook newsfeed is dominated day in,
day out by pictures of kids and pets. Kids and pets, kids and pets.
They’re at the center of it all, as they always have been, in one medium or another, even for those who may not have kids or pets. Protecting those sacred loved ones is innately important, and so—wait for it: cue the HR tie-in—our employers
let us add our spouses, kids, and (typically) domestic partners to our healthy insurance
coverage.
Here's a little-known fact: as of this writing, U.S. employers' health insurance plans are actually not required to have the option of covering employees' family members. Even though the Patient Protection and Affordable Care Act, which broadened the definition of who can be considered an eligible dependent for coverage, was signed into law in early 2010, the fact remains: employers can still opt to offer insurance coverage to just their employees (or, for that matter, not offer health insurance to anyone at all, albeit at the price of a monetary penalty).
Here's a little-known fact: as of this writing, U.S. employers' health insurance plans are actually not required to have the option of covering employees' family members. Even though the Patient Protection and Affordable Care Act, which broadened the definition of who can be considered an eligible dependent for coverage, was signed into law in early 2010, the fact remains: employers can still opt to offer insurance coverage to just their employees (or, for that matter, not offer health insurance to anyone at all, albeit at the price of a monetary penalty).
Would you think it odd if a company were to only allow
employees to join their health insurance plans, and not open it up to dependent
family members? Would you infer some kind of underlying message... like, one of exclusion or maybe one of financial hardship? In a world where insurance plans
and legislation are evolving and growing to include coverage of same-sex spouses and
domestic partners, might it feel like a step backward to join a company that excludes even 'conventional' dependents?
HR peeps, this is a bit of 101, so you can skip this paragraph if you like. Employers use their benefit offerings to entice and retain
employees; in essence, benefit offerings—the bounty and generosity of them—make up an important extension of the employer’s brand. Yet year after year, when it comes to
benefits strategy, HR folks tend to place their emphasis and energy almost
purely on financials: how to change plan designs or cost share to keep costs
down. Even in 2014, when HR decision
makers have for so long contemplated and studied how to thrive in the “war on
talent”, I’m not convinced that most companies seem compelled or committed to
think creatively or act dynamically in terms of benefits package design. Good! That makes it even easier for
companies with interesting benefits to stand out.
Well, HR, here’s an easy win: familiarize with
pet insurance if you haven't ever
done so. If you like what you learn,
present a real and strong value proposition to your decision makers well in
advance of open enrollment period preparation.
Hardly anyone is doing it.
So maybe you should. One can make an argument that these numbers demonstrate some real disparity.
32% of U.S. households have children
under the age of 18.1
|
57% of U.S. employers offer health
insurance benefits to employees and family members.3
|
At least 62% of U.S. households have pets.2
|
9% of U.S. employers offer pet
insurance to employees.4
|
- Pet insurance is essentially medical Insurance which covers: well visits, surgical procedures, hospitalizations, diagnostics, prescriptions, dental care, and more. Pet life insurance also exists.
- Most plans renew every year.
- Pre-existing condition clauses do exist, and individuals may end up paying more for care due to pre-existing conditions.
- Unfortunately, premium is not paid on a pre-tax basis. However, an employer can certainly contribute toward premium cost.
- Coverage is priced on a per-pet basis (probably a no-go for your fishtank).
- The cost structure is just like human health insurance: premiums, deductibles, out-of-pocket maximums, etc.
More than one in three pets will need emergency veterinary
treatment every year. Two out of every
three pets will experience a significant health problem during their lifetimes. What's more, cats have nine #$%#@%@ lives. Costs associated with pets’ health can
quickly spiral into thousands of dollars.
Veterinarian costs are rising on par with the costs of physician care. The case for promoting fiscally responsible
pet ownership and treating pets similarly to our human family members is an
easy one to make, and a good pet insurance plan can make all the difference.
Now, pet insurance is not a silver bullet to cure all of your
workforce talent deficiency woes, but it can truly help differentiate your
employer brand as one of strong moral character and progressive thought
leadership. Were it not for
employer-sponsored pet insurance, many pet owners would not even think to purchase
insurance for their pets. Envision the
positive impression pet insurance could have on new hires (not limited to
owners of pets), and then weigh the relatively low cost of offering pet
insurance; you almost owe it to your employees and their loved ones to research this!
Lastly: pet insurance is just one example of a relatively uncommon benefit. The sky is the limit! Do your brainstorming and research well in advance of your
company’s annual enrollment period, and you might surprise yourself with some
great, fresh ideas your employees will appreciate. Open enrollment starts now!
1 US Census 2013:Table H2. Households, By
Type, Age Of Members, Region Of Residence, And Age Of Householder. https://www.census.gov/hhes/families/data/cps2013H.html
2 The Human Society of the United States.
http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html
3 Deloitte. Health care costs, benefits, and reform:
What’s the next move for employers?
Results of Deloitte’s 2013 Survey of U.S. Employers.
https://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/Health%20Plans/us_lshc_2013employerstudy_111213.pdf
https://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/Health%20Plans/us_lshc_2013employerstudy_111213.pdf
4 Crain’s Chicago Business. Pets with Benefits: Companies Find It Pays in Spades. http://www.chicagobusiness.com/article/20131019/ISSUE03/310199991/pets-with-benefits-companies-find-it-pays-in-spades# October 21, 2013.